Organizations have to accept that in this day and age they will be scrutinized more closely and operate more transparently. Interaction with stakeholders and customers opens many new avenues for marketing, production and distribution at the same time that it increases the risk of being misunderstood or attacked publicly by critics.
Disgruntled stakeholder groups can measurably drive up your production costs, cause delays or derail entire projects. You can choose your target groups but you cannot choose your stakeholders. We will show you how to recognize the key people, particularly those in political or government circles and in civil society, how to gauge their potential influence, how to interact with them, how to build trust and create allies.
The hallmark of auspicious lobbying is not to be found in the non-optional area of issues monitoring, but rather in competent stakeholder management.
